The local market experienced a record high uptick in August where 36 site-built homes successfully closed escrow. Surprisingly, September then saw sales dip back down to 22 homes sold, very close to a record low. With the market gyrating, sellers with homes on the market keep wondering, “Why isn’t my home being shown, and why isn’t it selling.?"
Pages of print advertising, frequent open houses, beautiful staging, strategic internet placement, etc., certainly help with the marketing and presentation, but in the end there is only one factor that sells a home—correct pricing. Sellers face many obstacles in correctly pricing a home. The sooner sellers can work through these top pricing obstacles, the sooner they will see a sale.